Data Mining Techniques. For Marketing, Sales, and Customer Relationship Management; John Wiley & Sons Limited

Купить Купить в кредит

Описание

The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition—more than 50% new and revised— is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company. Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems Covers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately Touches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and more Provides best practices for performing data mining using simple tools such as Excel Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.

Видео Обзоры (5)

Data Mining Techniques, Third Edition: For Marketing, Sales, and Customer... | Audiobook Sample

CRM IN HINDI | CUSTOMER RELATIONSHIP MANAGEMENT | Concept, Types, Objectives, Advantages & more |ppt

Live Sales Calls and How to Handle FEAR on the Phone

Customer Relationship Management Based on Data Mining Technique

CRM(Customer Relationship Management) with complete detail in hindi


Характеристики (3)


ПараметрЗначение
Автор(ы)
ИздательJohn Wiley & Sons Limited
ISBN978-1-118-08750-3


Цены (1)

Цена от 1578 грн. до 1578 грн. в 1 магазинах

МагазинЦенаНаличие
Bookovka UA
5/5
«Буковка» – це в першу чергу високий асортимент якісних книг відомих видань

Купить в кредит (2)


Компания Предложение
Prostocredit

Сума: від 500 до 6500 грн. Срок: 90 днів з наявністю пільгового періоду від 3 до 30 днів під знижену % ставку (з можливістю пролонгації пільгового кредиту необмеженої кількості раз) Процентна ставка: Пільгова 1,7%, Базова 2% Робота 24/7: заявки на кредит, видача кредиту

Aviracredit

Aviracredit - Онлайн кредит на картку до 6300 грн. Швидке рішення щодо заявки, гарний рівень узгодження заявок. Розмір виплати за перший виданий кредит - 227 грн.

Полезные онлайн-сервисы


Компания Предложение

Отзывы (1)


  • 3/5

    Хотела прочитать фрагмент, загрузила. Весь фрагмент, а там только содержание и все…Хотелось бы именно прочитать пару глав.

    0
    0
Зарегистрируйтесь и получайте бонусы за покупки!



закладки (0) сравнение (0)