Beta: Quiet Girls can Run the World / Бета: тихони могут править миром; Hachette Book Group, 2017

What does success look like? 5AM conference calls and late nights in the office? Winning every argument in the office and always getting your own way? What does a successful woman look like? The shoulder-pad wearing Alpha? The dogmatist who rules with an iron fist? The reality is far more nuanced. Yet women are still reduced to Alpha boss, or the Beta secretary or assistant but when 47% of the workforce are reduced to two unhelpful stereotypes, how can you embrace your inner Beta and be a success on your own terms? It's an important question because the world is changing, fast. Successful companies need people who can lead with emotional intelligence, be flexible to new ideas and adapt their plans when required, leaving their ego at the door. The Beta woman's time is now. Beta celebrates the collaborators, the pragmatists, and the people who believe that being nice works and getting your own way isn't always the most important thing. It explores the unsung workforce of Beta women who are being great bosses, great leaders and are still living their own lives: having relationships, making time for friends, having families. Fully researched and rich with interviews, anecdotes and case studies, Beta will be a smart and entertaining read that really explores the role of women in the workplace today.